What is Pixelfy.me, and how it benefits your Amazon FBA business

I have no affiliation with Pixelfy.me—I just like the product and want more Amazon sellers to know about it.

Without any further small talk, here it is, what is pixelfy.me?

Pixelfy is a URL shortener. It embeds a retargeting pixel into each link that you shorten. You can then retarget those people who clicked on your link on all major social platforms. There are various reasons why this is beneficial. The key reason is that you can retarget people, even though you are sharing external content. 

There you have it. In short, that is all it does—a more brilliant link. However, there is more to know. At the end of this article, you will know everything about pixelfy for your business. 

Who is Pixelfy for?

Now, for starters, it’s for Amazon sellers who are driving external traffic. Next to that, it’s also for a social media agency, influencers, or anyone driving traffic that wants to collect data for analysis and remarketing through the main social media channels—channels like Facebook, Twitter, Google, LinkedIn are all available.

Amazon sellers widely use Pixelfy, and, in the first place, it’s made for it. The founders, you might know them, the guys from Sellers Trade Craft, had developed it because they needed it themselves. Fast forward, three years later, they sold Pixelfy.me to Rebate Key.  The two software tools go hand in hand with each other. 

With pixelfy, you can create a total of 12 different tracking links. Every link has a different goal in mind. Here is a list of them directly gather from their website

What is retargeting and an example

Retargeting (also known as remarketing) is the tactic of serving targeted ads to people who have already visited or taken action on your website—in terms of technical execution, remarketing uses a javascript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched.

For example, imagine running a Facebook campaign. With remarketing, you can now ‘pixel’ all the traffic you send to your listing and then retarget it with another ad or offer. Along with this, you will collect the data behind the audience, e.g., demographics, locations, etc.

Why not just use a bit.ly link?

Most URL shortener services only offer data and analytics, such as clicks and browsing data. Pixelfy.me does much more than this and is designed for Amazon sellers. It allows you to embed tracking codes, or pixels, into your URLs so that you can retarget audiences that have been built through various marketing campaigns. Furthermore, Pixelfy.me offers 12 tracking link options that we have discussed above. 

Use Pixelfy with Rebatekey

Like I talked about earlier. Rebatekey just acquired pixelfy.me. There is a good reason for it, as the two software tools go hand in hand with each other. 

Rebatekey market themselves as the new way to do a product launch, instead of using services like Viral launch, Zonjump, Sixleaf with heavily discounted product giveaways. Rebatekey makes a sale look like a full-price sale instead of a heavily discounted one. 

A full-price sale indeed boosts the Amazon A9 Algorithm more so than a discounted product. Also, buyers who use a heavily discounted coupon are commonly blocked from leaving a product review. 

If you are uninformed on what rebatekey is—it’s a rebate platform. Once a customer makes a full-price purchase through rebatekey, you will refund the customer after 35 days of purchase with Rebatekey’s payment wallet.

An example: If a customer buys a $15 “bath mat” via Rebatekey, the customer will be refunded the $15 paid for the bath mat after 35 days. Rebatekey is powerful because Amazon will value your sold “bath mat” as a full-priced sale, meaning it will impact your ranking during a product launch.

If you combine the power of Rebatekey with Pixelfy, you get the most effective product launch on Amazon. Here is how you set it up.

Setup an effective product launch with Rebatekey and Pixelfy.me

First, create a pixelfy.me account. 

To test the waters, you can get a free trial of $1 and see if it works for you. In my eyes, the pricing is inexpensive and worth it for what you get back.

The next step is to create a link in pixelfy.me. I choose to create a Supreme URL by entering the product ASIN, the Amazon marketplace, and the keywords I want to target and rank.

Next, jump over to Rebatekey and create an account there. Here is a video that can walk you through the steps. However, it’s very straightforward and easy to do.

Make sure to use your Supreme URL once Rebatekey asks to enter the Amazon product page. Once you click submit campaign, your product listing is live on rebatekey. 

Now existing rebatekey customers will buy your product—if you have an excellent deal, of course—and you will rank your product on Amazon. You can also drive external traffic towards your rebatekey offer using Facebook, Instagram, Tiktok, or any other social media channel. 

Also, be sure to check your keywords ranking using Helium 10. Doing so will give you better insight into your campaign as you now know where you stand. You can track the position of your keywords in real-time. It’s a must when doing a product launch.

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What is the price of this all?

Pixelfy.me is — in my eyes — very cheap. You get a 30 day trial period that is basically free. You just pay $1, and you can cancel anytime. 

After the trial period, you have four plans. I recommend starting with the cheapest option, the “Essential” plan, and upgrading once you hit its maximum. You can upgrade by clicking on your account name and then my subscription.

The pixel tracking tool has let you track up to 5000 clicks per month with the “Essential” plan, which is more than enough. 

Furthermore, you have to pay for rebatekey. And btw, as I said earlier, rebatekey has acquired Pixelfy.me a few days ago. So who knows how to pricing, website and everything will work. They might integrate it all together. I don’t know. 

The rebate platform that Amazon sellers use for product launching is also not as expensive. It’s available for $2.95 for every customer rebate claim. According to this price, you will be paying $59 if you give out 20 rebates in 30 days. Registration on the RebateKey program is entirely free of charge.

Another cost of rebatekey is your product cost. However, this depends on the product and market you sell in. The competition will determine how many giveaways you have to do to rank. So the higher the competition, the bigger your investment needs to be. 

You have to know exactly how much you need to giveaway to rank your product. I won’t get into the details on calculating your number, but understand that you have to know your numbers.

Should you use giveaways to relaunch your product

When should you relaunch your listing?

  • When your sales have died
  • When your sales have been going down
  • When you hit a plateau

When should you not relaunch your listing?

  • When your star rating has gone down, selling poor quality won’t work on Amazon. Check out the in-depth importing guide for a better understanding. 
  • When your return rate is too high, the average return rate on Amazon ranges between 5% to 15%. But the return rate for some categories, such as consumer electronics, clothing, and fine jewelry, can shoot as high as 40%

Before making a final choice, make sure to do a self-examination on why this happened in the first place. You can start reading your reviews. What are customers saying about your product, and can you fix it? 

Look at the market with a birds-eye view. Did competitiors enter into the market with a better offer? Has search volume gone down? Is it a seasonal product? It’s like doing market research all over again.

On another note, suppose you see a massive drop in your keyword ranking. What might have happened sometimes is some black hat sellers have changed your category. Be on the lookout for that. 

Self-examination is critical to do when things aren’t working. Figure out why you failed in the first place before blindly doing it again. 

I will say, most of the time, doing a relaunch isn’t the way to go. You have to be emotionless about your product and honest to yourself. Suppose the product isn’t standing out in terms of quality, differentiation, price, etc. Then go back to the product design phase. Or, if you don’t see a way to differentiate, you might even drop the product altogether. I understand you rather not want to hear this, but it’s critical you do. 

Good luck out there Amazon sellers!

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The key to success is patience, persistence, and obsessive attention to detail. 

━ Jef Bezos